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‘Where you’ve been’ is where it’s at: rethinking geo-targeting
It doesn’t take a grizzled marketing lifer to remember when every January heralded the ‘year of mobile’. “This year, it’s definitely going to happen,” said the experts. “I know we said the same in...
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Piecing together the geotargeting puzzle
The geotargeting of internet content has long been an established method of connecting with consumers in real-time. The benefits of doing so are readily apparent – consumers are 30-300% more likely to...
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7 social trends you need to know for 2015
Tis the season for all-knowing prediction stories, folks. Today is the turn of social media trends and how brands can make the most of them. 1) Predictive social analysis What is it: Predictive...
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